Blog
Formula of the Week — Why This Pattern Is Accelerating
Weekly formula breakdown from the Vyrex Trend Index — velocity, hook type, and where to use it across TikTok, Reels, and Facebook.
Each week the Trend Index promotes a formula of the week — highest momentum archetype in the aggregate dataset. Below is the live pick and how to deploy it without copying a single creator verbatim.
Velocity vs score
Trend velocity measures momentum (recency × weighted performance). A formula can score high historically but lose velocity when saturated — prioritize velocity for this week's tests.
Hook type breakdown
See the programmatic hook page for the dominant opener type in this formula cluster: /hooks
Free Vyrex tool
Hook Analyzer
Score your opening line against proven viral hook archetypes.
Open Hook Analyzer →Related reading
Viral intelligence & data editorial
The Vyrex Research team publishes methodology-backed guides from aggregate analysis of viral short-form video — no individual creator data, no guesswork.
Newsletter
The weekly viral formula breakdown
One email per week: rising formulas, hook patterns, and what changed in the Trend Index — no fluff.